Build a marketing-leader's toolkit — consumer behaviour, brand strategy, digital and performance marketing, and analytics — in a UGC-entitled online BBA from Jain (Deemed-to-be University), designed for the Indian market and aligned with hiring expectations at FMCG, e-commerce, ed-tech and SaaS companies.
Talk to an AdvisorHow Indian consumers decide, segment, and switch — and how to design qualitative and quantitative research that uncovers it. Run focus groups, surveys, and conjoint studies on real datasets.
Brand architecture, positioning frameworks, brand equity measurement and reposition playbooks — taught with case studies on Tata, Patanjali, boAt, Zomato and CRED.
Search marketing (SEO + SEM), social media, content marketing, email automation, and how Google's AI Overviews and ChatGPT search are reshaping discovery in 2026.
Meta & Google Ads campaign architecture, A/B testing, attribution models, and analytics dashboards (GA4, Mixpanel) that turn spend into compounding revenue.
Plan campaigns across paid, owned and earned media — TVC, OOH, influencer, PR, app push and email — with measurable lift on awareness and conversion.
B2B and B2C sales fundamentals, channel design, distributor management, modern trade vs general trade, and how D2C brands are reinventing retail in India.
The online BBA Marketing from Jain Online prepares you for entry-level roles across brand management, performance marketing, digital marketing agencies, e-commerce platforms, FMCG sales, and the marketing wings of banking, insurance and ed-tech companies.
Talk to our admissions team to confirm eligibility, fee structure, and EMI options.
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